When you have many self-proclaimed gurus telling you to do this and do that, it’s easy to confused about what you should be doing. However, there are a couple things you can be sure are the wrong methods to follow when it comes to traffic exchanges and similar advertising resources.
5. Cause Eye-Shock
It’s okay to use bold, contrasting colors, but make sure that you have them matched up correctly. Don’t choose a bright green background and then turn the text color white over that background. Pick a color scheme for you page that includes at least one contrasting color and make sure the content of your page stands out from the design.
4. Present an Obese Page
Plastering your page with advertisements is a major turnoff to surfers. So is loading up your page with huge or flashing graphics and bandwidth consuming scripts. Decide what you page’s purpose is and make all content on the page funnel into that purpose. Don’t dilute the purpose with unrelated or load-slowing clutter.
3. Auto-Play Sound
In the right situation, autoplaying video or sound can turn fence-sitters into buyer. However, in the wrong situation, or with the wrong person, it’s a solid way to lose sales. Keep auto-playing content on the squeeze page and prompt users to start media on the splash and capture pages you’re promoting.
2. Use Pop-ups
Ignoring the fact that many people use various pop-up blockers, a poorly planned pop-up can make people run from your site rather than follow through. The best way to implement a pop-up is through a lightbox-style script, which embeds the pop-up content on top of the host page instead of opening a new window or a browser alert box. Unlike other methods, the pop-up is tied to the page and does not require cancellation or closing to progress. Interested surfers can interact with the pop-up and uninterested people can surf on uninterrupted.
1. Break the Surf Frame
On the web, there are instances where framebreaking is good and acceptable, such as at sites where highly personal information is submitted. However, the majority of websites, including most affiliate marketing webpages should not employ the use of frame breaking scripts. Except where the frame breaking is manually initiated by the visitor. As frame breaking interrupts the surf flow (and irritates surfers), most advertising sites prohibit use of frame breakers. Which should be the deciding reason not to promote frame breaking pages, if user response is not enough to convince you.
